I Knit London

Whilst the big boys were handing out gold statuettes in Hollywood last night, here in London we were handing out something much more coveted - the first ever Knitting in Film and Television Awards! The KNIFTAs were conceived one night in 2008 and are a celebration of knitting and crochet on screen - the good, the bad, the weird. Last night's party saw tears of joy and emotion, competition was fierce, hooks and needles were out in force and the Hoegaarden was flowing (mainly into Gerard).

We gathered in the luxurious surroundings of the upstairs bar at The Crown and Two Chairmen in Soho to screen a selection of brilliant short films and to announce this year's winners. Gerard was Twittering live from the ceremony to the interweb and you can see our photos in our gallery, (if you were there, add your own to our Flickr group NOW!

And the winners are.....

Best Knitting Scene

Chi McBride for Pushing Daisies - Chi beat competition from Marion Cotillard and the Japanese film Wool 100% for this prize. The jury were impressed by Chi's willingness to learn to knit for the role...and his gun cosies!

Funniest Knitting Scene

Competition was fierce for this one. The original inspiration for the KNIFTAs, Jack McBrayer was in the running for his shameful use of a crocheted bikini pretending to be knitting in 30Rock. We screened the Bosnian-Herzegovinan Eurovision Song Contest entry by Laka (and his 'knitting' brides) too, but the outright winner was Jane Wood for going above and beyond in Holby City last summer.

We are pleased to say that Jane has made a full recovery and she was there to collect her award last night. Jane was great - and her acceptance speech was very moving, "I've been an actress for nearly 40 years, and this is the first award I've ever won!" She deserved it!

Best Knitwear

The award for the Best Knitwear went to British designer Ruth Myers for her cosy costumes in The Golden Compass. Ruth couldn't be at the party, but we'll be sending her award to her in LA this week.

Best Advertisement

We had two of the nominees represented at the awards last night so we had to keep them apart for fear of a ruckus! Both created by the furtive minds at the McCann Erickson agency the much talked about Shreddies ad was up against the less-seen Staples ad. It was a controversial decision but the winner was Staples. Georgina Landrey (above) collected the award on behalf of the team behind the ad...and Sam Lewis, representing the Shreddies team took his defeat on the chin like a good sport.

Finally, we had a short selection of clips from Wallace and Gromit to show off the work of Nick Park, winner of the Outstanding Contribution to Knitting in Film and Television. Nick's award is on it's way to Bristol as we speak and we hope it finds a place nestled between his Oscars.

We'd like to thank everyone who made the party possible last night, not least all the actors, directors and producers who gave permission to screen their films. We'd also like to say a big thanks to Vanessa, who handknitted the 'film strips' for each award and to Graham, our technical expert on the night. We're now taking nominations for the KNIFTAs 2010, so if you see any knitting or crochet let us know.

Labels: awards, Chi McBride, Holby City, Jane Wood, KNIFTAs, Knitting in Film and Television Awards, McCann Erickson, Nick Park, Oscars, Pushing Daisies, Ruth Myers, Shreddies, Staples, Wallace and Gromit

There's been a bit of a trend by advertisers recently to use knitting in their campaigns. We're all for it, even if they play up the 'kookiness' of craft or the traditional ideas of those who knit as opposed to the real situation. Yes, old people do knit, but it doesn't mean there aren't millions of other people of all ages taking it up and making stuff too! Some of these ads have been controversial amongst knitting circles for their subliminal images of knitters, who they are and what they represent, whilst others have taken them as a sign that the craft is growing ever more popular. Surley there aren't enough knitters for the ads to be aimed solely at that particular demographic! So, why use knitting in your ads - we have to assume it's still quirky enough that admen think it'll grab the attention. Considering some of the requests we get at IKL this is probably the case...sadly I don't think we ever quite live up to the image they expect of us. Below there's a few ads that have used knitting in the last few months alone....let us know what you think.

The latest to come our way is this brilliant poster from a French newspaper showing Jack Bauer knitting a gun - it's an ad for Tv on demand so the idea is that he won't have to wait any longer for 24...and for those who care, no, I don't think he is actually knitting, he's holding those needles all wrong!

The Shreddies ad, featuring the 'knitting nanas' caused a bit of a storm - we think it's sweet and funny, but aren't too keen on advertising Nestlé in the first place! You can watch the TV advert here.